KWLD FM 91.5 goes global with availability on RadioFX

PLAINVIEW – After more than 72 years of broadcasting to the Greater Plainview area, KWLD FM 91.5 FM has gone global with Christian music, Wayland sports, and other programing.

Wayland’s radio station is now available on RadioFX, the premier college radio app. That means KWLD can reach more then 60,000 alumni and friends with Christian music and Wayland-related programing, plus attract new listeners who discover Wayland and its radio station on the app. RadioFX is the leading provider of mobile apps for radio stations and is used by many top universities.

“You can now listen to KWLD anywhere in the world where an internet connection is available,” said Dr. Bobby Hall, President of Wayland Baptist University. “We are now reaching the outermost parts of the world with our broadcasts.”

The free RadioFX app is available from the Apple App Store or Google Play Store. With the app you will be able to do more than just listen as features are added. And the reach of KWLD is not all that’s changing. While the radio station continues to broadcast contemporary Christian music and Wayland sports events, new programing is coming.

“Christian Radio is disappearing from many markets, but I believe we have the ability to ‘make way in the wilderness — prepare ye the way of the Lord’,” said Steve Long, Associate Professor of Communications and Media Studies. “Even our alumni will be able to share the word by sharing the station.”

Jeffrey Vera, Director of Alumni Relations, heralds the magnitude of KWLD being on a platform like a phone application as “phenomenal”.

“This will give eyes and ears to WBU alumni and allow the opportunity to reach somebody on an emotional level and reconnect with their alma mater,” Vera said. “When that happens, KWLD will be a star and the rest of the world will be a backdrop.”

The holidays are a great time to share with friends the good news of KWLD going global, and for a limited time seasonal music is playing.

“At Christmas I have programmed old and new music since all music that speaks of Christmas will speak of God,” Long said.

Licensed in 1948, Wayland began broadcasting as KHBL in 1950. The station later switched call letters to KWLD.