Marketing and Communications

Official University Marks

Branding

Visual identity is critical to any brand, whether it be a restaurant chain or a shoe manufacturer. The same is true for a university, especially one like ours that has external campus locations throughout the United States and the world. Visitors who intentionally seek us, and even those who stumble upon us through Google™ searches, should recognize us right away.

Colors, messages, shapes and images all play a role in the visual identity and the brand. This guidebook should help us function as a family unit on the web, on social media or in collateral handouts to our students, donors and alumni.

News & Events

September 20, 2018

"Into the Woods" Coming to...

The Black Box has been transformed into an enchanted forest for "Into the Woods."

September 18, 2018

Kaltwasser Flame to Reignit...

After several years under repair, the Kaltwasser Flame will once again light the Wayland campus.

September 25, 2018

Kickball Tournament

Kickball. Tournament style
11am - 12am, Plainview Campus

September 27, 2018

USDA/NRCS - DC Conference

USDA/NRCS - DC ConferenceRobin L. Abbt - 806-283-9927
9am - 4pm, Llano Estacado Museum

September 17, 2018

Sierra Vista Names Distingu...

WBU Sierra Vista tabs trauma nurse as distinguished alumnus.

September 5, 2018

Wayland Launches Impact 202...

Wayland has announced the launch of the largest capital campaign in school history.

September 27, 2018

Kickball Tournament

Kickball tournament
7pm, Plainview Campus

September 28, 2018

Strategic Planning Listenin...

Plainview CampusStrategic Planning Listening SessionsStrengthening Image and Influence Where It CountsFacilitators - Dr. Kevin Ludlum and Dr. Bobby...
1:30pm - 3:30pm, Multi-Purpose Room - LRC

September 5, 2018

WBU Cuts Ribbon on New Gymn...

Wayland hosted a Chamber of Commerce Business After Hours event to highlight to new gymnasium floor in Hutcherson Center.

August 30, 2018

Peggram Named Director of S...

Dr. Rosemary Peggram will focus on student success and degree completion.

September 29, 2018

Movie Night

Weekly movie night
8pm, Plainview Campus

October 2, 2018

Madden Tournament

Madden Tournament
7pm - 12am, Pete's Place