Marketing and Communications

Official University Marks

Branding

Visual identity is critical to any brand, whether it be a restaurant chain or a shoe manufacturer. The same is true for a university, especially one like ours that has external campus locations throughout the United States and the world. Visitors who intentionally seek us, and even those who stumble upon us through Google™ searches, should recognize us right away.

Colors, messages, shapes and images all play a role in the visual identity and the brand. This guidebook should help us function as a family unit on the web, on social media or in collateral handouts to our students, donors and alumni.

News & Events

June 26, 2019

WBU Changes From Religion t...

Wayland is changing the name of the School of Religion to School of Christian Studies.

June 3, 2019

Sadler Named Emeritus After...

Dr. Paul Sadler retired from Wayland after 29 years of service.

December 31, 1969

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All Day

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June 3, 2019

Church Staff Appreciation 2019

WBU recognizing church staff for the work they do.

June 3, 2019

Youth Group Day

WBU is hosting youth groups for a special day of activities and worship.

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May 22, 2019

Wayland Celebrates May Grad...

Spring commencement was held May 11.

May 9, 2019

Curtain Drops on Theatrical...

Dr. Marti Runnels is retiring after 30 years at Wayland.

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