Marketing and Communications

Official University Marks

Branding

Visual identity is critical to any brand, whether it be a restaurant chain or a shoe manufacturer. The same is true for a university, especially one like ours that has external campus locations throughout the United States and the world. Visitors who intentionally seek us, and even those who stumble upon us through Google™ searches, should recognize us right away.

Colors, messages, shapes and images all play a role in the visual identity and the brand. This guidebook should help us function as a family unit on the web, on social media or in collateral handouts to our students, donors and alumni.

News & Events

January 13, 2020

NexGen Spark Seeking Busine...

Entrepreneurs can earn $5,000 in business accelerator competition.

December 20, 2019

BSS Spreads Some Christmas...

Wayland School of Behavioral and Social Sciences takes part in Salvation Army Angel Tree project.

December 31, 1969

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December 17, 2019

WBU Lubbock Hosting Annual...

Wayland presents a synchronized Christmas light display throughout the holidays.

December 16, 2019

Culver More Than a 100-Poin...

J.J. Culver may have scored 100 points in a game, but he has two passions.

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December 16, 2019

Wayland Celebrates with Dec...

Approximately 70 participate in December graduation.

December 11, 2019

Kirk Proud to Represent WBU...

Allison Kirk, a camp management major from Odessa, was named Miss Wayland 2020.

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