University President

Dr. Bobby Hall

1900 W. 7th CMB 1299
Plainview, Texas 79072
Gates Hall - Presidential Suite
Office: (806) 291-3400



Dr. Hall has been associated with Wayland since 1981 and has served in numerous capacities, including assistant executive vice president, director of institutional research and effectiveness, director of graduate services, executive director of university relations, assistant to the president for institutional advancement, director of public relations, director of sports information, and director of career planning and placement. Prior to being named president, Dr. Hall was Wayland's Executive Vice President and Provost.

During Hall's time as executive VP and provost, Wayland has created new degree programs, developed a comprehensive online program, established new teaching sites in multiple states, created WBU's first doctoral program, implemented a system-wide digital imaging system, and explored international opportunities for Wayland in Japan, Mexico, China, and Brazil.

While a full time faculty member, he earned the rank of professor of business. He received the university Distinguished Faculty Service Award and Faculty University Service Award. He was instrumental in beginning Wayland's chapter of Students in Free Enterprise (now Enactus), and has written, spoken and served as a consultant on topics including higher education administration, institutional effectiveness, economic development, and marketing.

Dr. Hall founded and organized Wayland's Office of Institutional Research and Effectiveness, and designed and implemented an on-going strategic planning and institutional effectiveness program for Wayland's Plainview campus and multiple external campuses. He designed, piloted and implemented a comprehensive strategic planning model for institutional effectiveness at the institutional, divisional, and unit levels. Hall was director and chair of the Steering Committee of WBU's 1997 Self-Study for re-accreditation by the Commission on Colleges of the Southern Association of Colleges and Schools.

During his career, Dr. Hall has designed and conducted research dealing with teaching effectiveness; student outcome competencies, achievement, aptitude, and satisfaction; alumni satisfaction and accomplishment; employee satisfaction; employee evaluation; academic and administrative effectiveness; relationships with external institutional constituencies; financial analysis; admissions criteria and prediction; and enrollment/retention.

Hall is a peer reviewer for the Commission on Colleges of the Southern Association of Colleges and Schools and an evaluator for both the American Council on Education and the Texas Higher Education Coordinating Board. He is also a 2015 graduate of The Council for Independent Colleges' Executive Leadership Academy.

He and his wife, Laurie have two grown children, a daughter, Alexis, and son, Lucas.