Ludlum Starts VP Job on July 17


Dr. Kevin Ludlum
Dr. Kevin Ludlum

PLAINVIEW -- In his own words, Dr. Kevin Ludlum shouldn’t be here.

Diagnosed with a rare form of beta cell cancer that typically strikes teenagers resulting in a high mortality rate, Ludlum left the workforce a little more than a year ago to battle the disease. On three occasions, his wife, Connie, was told by doctors to make final preparations.

“This is my story, it’s part of who I am,” Ludlum said. “But the dear Lord above kept me around for a reason.”

Ludlum was recently given the “all-clear” at his six-month check-up. Six months with no sign of cancer. On July 17, Dr. Ludlum will return to the workforce after being named Vice President of Advancement at Wayland Baptist University where he will oversee all development, fundraising, alumni and integrated marketing initiatives for the university.

“Wayland’s search committee and our search consultant did an excellent job of attracting a deep pool of candidates for this vital position,” said WBU President Dr. Bobby Hall. “Dr. Ludlum emerged as the right man to lead Wayland to a new level of advancement success.”

Dr. Ludlum has a unique and varied background that began in the classroom where he was under the impression that fundraising was one of the responsibilities of university faculty members. He began his ventures in the advancement field while teaching at Anderson University, a small Baptist school in South Carolina, where the president convinced him that faculty members had three primary responsibilities: teaching, recruiting and fundraising.

“I thought that was what all faculty members did,” Ludlum said.

In his job, he taught 21 hours a semester, worked to double the enrollment of the academic program, and raised money for a new wellness center.

Early in his career, Ludlum had aspirations of becoming a university president (a notion he has since dismissed -- completely) and was told that in order to be president he would have to learn how to raise money. He began focusing on advancement initiatives, developing an understanding of the importance of fundraising.

“In today’s economic landscape, fundraising in higher education is paramount,” Ludlum said. “The days of being a tuition driven either private or public school is over. The need for established foundations that support higher education is critical.”

Dr. Ludlum studied biology at Richland Community College in Dallas before transferring to Baylor University where he earned a bachelor’s degree in physical education in 1993. He went on to earn a master’s degree in physical education and educational foundations from Texas Tech University, and completed his doctoral studies in physical education and sports psychology at the University of Idaho. With an academic background in physical education and sports psychology, Ludlum has developed a unique perspective on the importance of teamwork in all situations.

“My background in coaching education and coaching psychology has shown me how to build high functioning teams,” he said. “In terms of leading and serving others, you have to put yourself second to the needs of those you serve.”

Dr. Ludlum has held development and advancement positions as the Senior Director for Institutional Advancement for the Texas Tech University Health Sciences Center, as well as Executive Director for the Hankamer School of Business at Baylor University. Most recently, Ludlum served as Chief Executive Officer of Korcett Holdings, Inc., in Austin, where he was brought in specifically to set up a new company structure and operating model.

“[Ludlum] brings deep university experience not only from a fundraising and advancement standpoint, but also having served as a faculty member,” Dr. Hall said. “He has a deep abiding faith in God which coupled with his experience and knowledge base will help Wayland reach the important goals it has set for its future.”

Ludlum and his wife have an 8-year-old son named Aleks.

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