Vaughn Named Executive Director of Marketing

September 18, 2017

portrait of Gary Vaughn
Gary Vaughn has been named the new Executive Director of Marketing at Wayland Baptist University.

PLAINVIEW TX - Wayland Baptist University has named Gary R. Vaughn the new Executive Director of Marketing. Mr. Vaughn has been active in university marketing and development for more than 20 years. The move is part of Wayland President Dr. Bobby Hall’s vision for the university.

Hall said Vaughn will oversee the expanding Offices of Communications and Web Development, and will work closely with many other areas of the university including Enrollment Management and Institutional Advancement.

Mr. Vaughn will be responsible for promoting the university and its 13 campuses, increasing alumni engagement and sharing Wayland’s Christian message around the world.

"He will lead an integrated, system-wide initiative to plan and execute branded marketing efforts across all Wayland campuses," Hall said. "Gary brings a diversified set of skills and more than two decades of success for various universities. We are excited to have him join the Pioneer family."

Vaughn is a 1989 graduate of Abilene Christian University and a native of Littlefield, Texas. He holds a BA in Mass Communication and a MS in Digital Media from ACU. He was instrumental in developing the highly successful, Vision and Tradition Campaign for Texas Tech which exceeded $1 billion in gifts to the university. Prior to his work at Texas Tech, he worked for the Marketing and Communications department at Lubbock Christian University where he launched their $24 million campaign for a new welcome center. From 1994 to 2000 he was the director of operations at KACU-FM, a public radio affiliate on the campus of ACU. He began his career at the Abilene Reporter-News working in the advertising department.

“I am grateful for the opportunity to work with the wonderful people of Wayland at a time when higher education marketing is so intense,” Vaughn said. “There is an excitement on campus in sync with the vision Dr. Hall has set forth.”

Mr. Vaughn and his wife, Toni, have three grown children and four grandchildren.