WBU bookstore director receives special designation 

Release Date: January 7, 2009    

PLAINVIEW – Eddie Turner, manager of the University Store at Wayland Baptist University, has received the distinction of Certified College Retailer, a title held by only 10 percent of college bookstore personnel nationwide. 

Turner, who has managed the bookstore since 1978, has spent years studying the specialty industry and its intricacies. The CCR designation provides him with priority seating at all events hosted by National Association of College Stores and recognizes his extensive knowledge of the college store industry.

According to a letter from NACS president Brian Cartier, the Certified Collegiate Retailer (CCR) program was established by NACS as a means to recognize those individuals who have demonstrated their mastery of the skills and knowledge required to successfully manage a retail services operation within a higher education setting. To achieve the CCR credential, candidates must have a minimum level of relevant experience, and must pass a comprehensive 4-hour examination on the core knowledge and management functions of collegiate retailing including: store operations and financial management, course materials and intellectual property, general retailing concepts and practices, marketing and campus relations, leadership, and business stewardship.

Turner said he has considered pursuing the designation for several years and finally took the exam in October 2008. He was notified of the honor in December.

Turner is currently serving as president of the Southwest College Bookstore Association, a regional body of NACS. He is a 1972 graduate of Wayland.