Cross named Head of Advancement Team at WBU

PLAINVIEW – Martha Cross, director of development at Wayland Baptist University for the past six years, has been named Executive Director of Institutional Advancement at Wayland.

In that position, Cross will oversee the advancement team, which includes the director of development, director of alumni development and the alumni services office, director of corporate development, director of the Museum of the Llano Estacado.

As such, Cross becomes the chief fundraiser for the university and oversees the annual plan and long-term strategic plan with regard to development for Wayland. She assumes the similar budgetary and supervisory role the position has entailed.

The position represents a bit of a structural change for Wayland, since the role was formerly that of vice president. According to Dr. Paul Armes, university president, the change was made to ease some of the administrative load for Cross as the advancement team prepares to launch a centennial capital campaign. The lightened load will allow her to focus on fundraising and oversight of those efforts more, but she will still be a part of the administrative team.

“Martha has served faithfully and effectively at Wayland for six years. She will provide day-to-day guidance and supervision for our development staff,” said Armes. “She and I both believe that this newly created position will give us an appropriate and effective structure for accomplishing the goals and objectives of our Centennial campaign.”

“I am very excited about Martha’s assumption of this new role and believe that she is the best person to lead this very critical program in the life of Wayland Baptist University.”

Cross is also encouraged by the move and excited about the future of advancement at Wayland.

“I am excited about the campaign and the challenge of that,” she said. “I’m also excited that we’ve increased the size of our development team and now have more experience behind us. It’s a team of people who love the university and have a good rapport.”

The position of corporate development was added in July 2006 and filled by Mike Melcher, and Danny Andrews was named director of alumni development in July, marking a shift for the alumni office toward more strategic fundraising efforts. Rodney Watson is director of the museum, and the university will soon begin seeking a replacement for Cross’ position of Director of Development.

Cross came to Wayland from the role of homemaker and mother to two daughters, Lyndsay, who recently graduated from Plainview Christian Academy and Morgan, who will be a freshman at PCA. She has previously been a classroom teacher.

A graduate of Plainview High School, Cross holds a bachelor’s degree in home economics from Texas Tech and a Master of Education degree from Wayland. She is a member of First Baptist Church and has been active in Woman’s Missionary Union work at the local, associational and state level, working as well with the WMU Foundation. Her past civic involvement includes United Way, the Symphony Board, the Junior Service League, Lions Club, Venture Club and Theta Delphin Study Club.