WBU professor, graduate present at convention

CORPUS CHRISTI - Wayland Baptist University - Lubbock associate professor Bill Ballard and Lubbock campus graduate Chris Sims recently presented papers at the 84 th Annual Southwestern Social Sciences Association annual convention in Corpus Christi.

The SSSA includes history, economics, political science, sociology, international studies, social work and a women's caucus. The convention features paper presentations by university professors and graduate students as well as government agency officials.

Ballard and Sims participated in the Southwestern Economics Association portion of the conference. Ballard presented a paper titled "Some Economic Impacts of High Plains Cotton Production: The Effects of the 2002 Farm Bill." The paper analyzed the impact of income from cotton production on the high plains of Texas on retail sales in the Lubbock Metropolitan Area (LMSA) and extended the analysis to measure the impact of the "Farm Security and Rural Investment Act of 2002" (2002 farm bill). Ballard found that for each dollar earned from high plains cotton production, LMSA retail sales increase by one dollar and five cents. Total retail sales in the LMSA in 2002 totaled approximately $3.484 billion.  

Sims, who earned his MBA from Wayland - Lubbock in May 2003 and works for the Lubbock Economic Council, presented a paper titled "What Influences a Power Company's Customers?" The paper presented a way for power companies to learn which variables influence residential, commercial and industrial market segments and how they influence other variables. Advertising expenditures were verified as being an influence on demand in the residential and industrial market segments.

Sims also presented a paper titled "A Municipal Electric Utility Dividend?" The paper used the Constant-Growth Valuation (Gordon) Model to value a dividend-like transfer of money from profit generating accounts to tax generating accounts for governmental entities with public electric utilities who are calculating financial worth.

Ballard also served as a discussant and a chair for two sessions dealing with monetary theory. Sims served as a discussant for a session on technology and innovations.