Jimmy Dean Music and Arts Festival ready to go

PLAINVIEW – Rain or shine, the Jimmy Dean Music & Arts Festival takes place Saturday, Sept. 16, on the Wayland Baptist University campus.

“We’re hoping for sunny skies for the festival, but there is a chance for showers,” said Amber McCloud, the event co-chair representing Wayland. “If the Lord blesses us with a shower, we’re going to enjoy it and keep on going. We have more than 50 vendors scheduled for inside Laney Student Activities Center, and the Asleep at the Wheel concert takes place inside Harral Auditorium Saturday night. So, who’s worried about rain?”

“If we get a shower, we’ll try to bring the live music and outdoor vendors inside,” said Mike Melcher, the event co-chair representing the community. “But this is Plainview, Texas, home of Jimmy Dean, and we don’t let a few sprinkles stop anything. We’re going to have a great time — rain or shine!”

The arts and crafts fair begins at 10 a.m. with a packed house of vendors in Laney Student Activities Center plus more vendors and artisans outside. Fourteen food and beverage vendors have secured parking lot spaces and are planning to serve lots of food Saturday. The Jimmy Dean Music & Arts Festival is partnering with Plainview Civic Music Association to provide local cover artists to perform during the day. McKinley Whalen, Kevin and Duncan Sweeney, and JoJo DiSalvo are among scheduled performers.

The arts and crafts portion of the day-long festival runs from 10 a.m. to  3 p.m., and from 4:30 p.m. to 6 p.m. Plainview Lions Club will serve burgers on the parking lot between Laney Student Activities Center and Harral Auditorium. Tickets for the hamburger supper will be sold at the event.

The festival concludes with a finale concert featuring Asleep at the Wheel with special guests, Bob Wills’ Texas Playboys under the direction of Jason Roberts. General admission concert tickets are $40 and are available at JimmyDeanFestival.com. Seating is limited, but some tickets are expected to be available at the door.

The music almost never stops during the Jimmy Dean Music & Arts Festival, so there will a bonus musical set for those who arrive early for the concert. Shortly after the doors to Harral Auditorium open, Steve Burrus and Friends are scheduled to take the stage and get things going.

To learn more about the Jimmy Dean Music & Arts Festival, go to JimmyDeanFestival.com, where you can see the entertainment lineup, purchase tickets, and learn more. For more information contact Amber McCloud at 806-291-3430 or send email to amber.mccloud@wbu.edu.