Dr. Bobby Hall announces June 2024 retirement from Wayland

PLAINVIEW — Dr. Bobby Hall, who has been associated with Wayland Baptist University for 42 years, including the past eight years as president, has announced plans to retire effective June 30, 2024.

Hall’s decision was made earlier this year, and in accordance with Wayland’s presidential succession plan, he informed Wayland’s Board of Trustees of his plans privately in January. In April, he announced his plan to retire in a video message to the university’s faculty and staff. His public announcement comes as Wayland embarks upon an extensive search for the next President of the university.

“An early influence in my life advised me to ‘find a great cause and lose your life in it.’ I was blessed to find that calling and do just that at Wayland for more than four decades,” Hall said. “Wayland’s greatest asset has always been its people. No matter their campus location, they are just outstanding, genuine, hardworking, Christian people, and it has been a privilege to serve alongside them. Wayland has been my life and I will continue to pray for its people, its new leadership, and its mission. I have no doubt that God will continue to use our university in mighty ways.”

On behalf of Wayland’s Board of Trustees, Mark Jones, chairman, thanked Hall for more than 40 years of continuous service to the university.

“He has brought tenacity, innovation, and leadership to the many roles he’s held across the organization, including his eight years as president of the university,” Jones said. “With his guidance, Wayland has successfully navigated the dynamically changing world of higher education, helping the university to prosper well into its second century.

“As president, Dr. Hall has made a tangible difference in the professional and spiritual lives of students across five different decades,” Jones said. “We are grateful for his lifelong service to Wayland and wish he and his family the best in his retirement.”

During his presidency, Hall brought an innovative business sense to how the university operates. Improved business practices were implemented, development became a primary focus, and infrastructure upgrades became priorities. Hall was instrumental in the redesign of Wayland’s approach to marketing, recruitment, and admissions across all campuses.

In securing a new location for the San Antonio campus, Hall’s business experience allowed the university to secure the best return on the investment made in the original campus and secure a fair purchase price for the new property. That paved the way for a recent $2.5 million gift that made it possible for the Ben and Bertha Mieth School of Nursing to return to the San Antonio campus.

Infrastructure projects have included the restoration of the exterior of historic Gates Hall, the renovation of Harral Auditorium with funding from current and former Wayland trustees and the Sally Society, construction of the Mabee Laboratory Science Building, completion of the Jimmy Dean Museum, and creation of the Flying Queens Museum.

Under Hall’s leadership, Wayland’s endowment has grown by almost $28 million, from $84,325,73 in 2016 to $112,236,109 in 2023, and the university has embarked upon a comprehensive fundraising campaign with $11 million already raised. He has been directly involved in fundraising for this campaign. Six of the university’s top seven fundraising years in the past 20 years have come during Hall’s presidency, and he recently placed emphasis on premier academic scholarships with an announcement in that area expected soon.

Hall led Wayland into a negotiated partnership with McAllister & Quinn to launch the university into securing federal grants. That effort has resulted in five grants totaling approximately $5 million.

Leading Wayland toward growth in academics, Hall has encouraged the creation of new programs, including majors, minors, and degrees. He has sought improved delivery methodologies with more online, hybrid and hyflex opportunities. The president has served as a peer evaluator for the Southern Association of Colleges and Schools Commission on Colleges. He has also chaired the International Association of Baptist Colleges and Universities and the Consortium for Global Education and is on the executive board of Independent Colleges and Universities of Texas.

Wayland has added new athletic programs during Hall’s administration and increased the number of student-athletes attending the university while placing an emphasis on scholar athletes. He has served as a member of the NAIA Council of Presidents and chaired the Sooner Athletic Conference Council of Presidents.

Hall served as Wayland’s executive vice president and provost prior to being named president. Associated with Wayland since 1981, he has served in numerous capacities, including assistant executive vice president, director of institutional research and effectiveness, director of graduate services, executive director of university relations, assistant to the president for institutional advancement, director of public relations, director of sports information, and director of career planning and placement.

Hall has served as a professor of business, receiving the Distinguished Faculty Service Award and Faculty University Service Award. He has written, spoken, and served as a consultant on topics including higher education administration, institutional effectiveness, economic development, and marketing.

Having founded Wayland’s Office of Institutional Research and Effectiveness, Hall designed, piloted, and implemented a comprehensive strategic planning model for institutional effectiveness at the institutional, divisional, and unit levels. He has designed and conducted research dealing with teaching effectiveness; student outcome competencies, achievement, aptitude, and satisfaction; alumni satisfaction and accomplishment; employee satisfaction; employee evaluation; academic and administrative effectiveness; relationships with external institutional constituencies; financial analysis; admissions criteria and prediction; and enrollment/retention.

Saying they have all been “exceptional partners in this journey,” Hall expressed his thanks to “those with whom I have worked mostly closely in recent years — Wayland’s Board of Trustees, Cabinet, and staff members in the Office of the President.”

Hall also applauded his wife, Laurie, for her service to the university through the years, especially during his presidency.

“She has been a great asset in creating and growing Wayland’s relationships as First Lady, playing a large role in the development success we have had,” Hall said. “She continues to serve as president of the Sally Society, an organization that has raised more than $500,000 during the past 12 years.”

The chairman Wayland’s Board of Trustees echoed the president’s praise for the Hall family.

“We thank his wife, Laurie Hall, for her tenure as Wayland’s First Lady, and their children, Alexis and Lucas,” Jones said.

The Halls opened their home to Wayland students and employees as well as alumni and the community as they hosted more than 350 events there during his presidency. They were recognized last year with the Keeper of the Flame Award, one of Wayland’s most prestigious honors.

“Laurie and I have been blessed by our years of service to Wayland,” Hall said. “We will continue to work hard, and we will all pray hard for our trustees and search committee as they find the person God has prepared to come here.”

Wayland’s accomplishments during Dr. Bobby Hall’s administration

  • Completed Mabee Laboratory Science Building.
  • Restored exterior of historic Gates Hall.
  • Sold San Antonio campus and secured new campus. 
  • Navigated challenging times in higher education, including response to COVID-19 pandemic.
  • Renovated Harral Auditorium with new seating, carpet, screens, and projectors.
  • Completed Jimmy Dean Museum.
  • Completed Flying Queens Museum. 
  • Flying Queens teams were inducted into Naismith Memorial Basketball Hall of Fame.
  • Had six of the top seven fundraising years in the past 20 years, including $2.5 million gift for School of Nursing and soon-to-be announced gift for premier academic scholarships.
  • Endowment grew by almost $28 million, from $84,325,703 in 2016 to $112,236,109 in 2023.
  • Programs for annual fund, alumni giving, major gifts and planned gifts revised and producing results with significant improvement in portfolio identification, donor analytics, and wealth screening.
  • Partnered with Ellucian to outsource information technology, making dramatic improvements in areas impacting recruitment and admission, awarding of financial aid, and web-based services. 
  • Redesigned Wayland’s approach to marketing, recruitment, and admission across all campuses.
  • Added new athletic programs and recruited more student-athletes.
  • Experienced growth in academic programs and in delivery methodologies.


Dr. Bobby Hall’s Recent Scholarly and Civic Activities

  • Advocated for private and faith-based higher education at the state and federal level.
  • Past chair and board member, International Association of Baptist Colleges and Universities.
  • Past chair and board member, Consortium of Global Education.
  • Member, National Tax Policy Committee, National Association of Independent Colleges and Universities.
  • Invited by National Association of Independent Colleges and Universities to testify in Washington, D.C., before the Independent College Caucus concerning national issues in higher education.
  • Member, NAIA Council of Presidents.
  • Chair, Sooner Athletic Conference Council of Presidents.
  • Board Member, Hale County Hospital Authority.
  • Board Member, Plainview/Hale County Economic Development Association.
  • Member, Plainview Chamber of Commerce.
  • Peer Evaluator, Southern Association of Colleges and Schools Commission on Colleges.
  • Led CGE delegation representing 46 universities to explore educational opportunities in India.
  • Contributed to Justice Looks Like. . .: Reflections on Living the Gospel in an Unjust World published by Baylor University Press.
  • Keynote speaker, Successful Engagement with International Students and Future Enrollment Strategies, CGE International Conference hosted at Liverpool Hope University.
  • Presented national webinar Building a Culture of Grant-Seeking at Christian Colleges: A Conversation with Dr. Bobby Hall for grant consultancy McAllister & Quinn.