Marketing and Communications

Official University Marks

Branding

Visual identity is critical to any brand, whether it be a restaurant chain or a shoe manufacturer. The same is true for a university, especially one like ours that has external campus locations throughout the United States and the world. Visitors who intentionally seek us, and even those who stumble upon us through Google™ searches, should recognize us right away.

Colors, messages, shapes and images all play a role in the visual identity and the brand. This guidebook should help us function as a family unit on the web, on social media or in collateral handouts to our students, donors and alumni.

News & Events

April 18, 2019

Wayland Changes Graduation...

May graduation will be held in Harral Auditorium.

April 16, 2019

WBU Phoenix Honors Alum

Elton Madden named Distinguished Alumni Award winner at Phoenix graduation.

December 31, 1969

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April 9, 2019

Former Queens Thrilled with...

Queens express gratitude to the Hall of Fame for being included in the 2019 induction.

April 9, 2019

Pair Preps for Piano Perfor...

Mark Pair sets his recital date.

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April 9, 2019

New Book Looks at Mental Di...

Dr. Erin Heath has written a book examining how Hollywood depicts mental disorders.

April 8, 2019

WBU Trip Includes Hall of F...

WBU Alumni Association travel opportunity has added the Hall of Fame Enshrinement to its fall trip.

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