Marketing and Communications

Official University Marks

Branding

Visual identity is critical to any brand, whether it be a restaurant chain or a shoe manufacturer. The same is true for a university, especially one like ours that has external campus locations throughout the United States and the world. Visitors who intentionally seek us, and even those who stumble upon us through Google™ searches, should recognize us right away.

Colors, messages, shapes and images all play a role in the visual identity and the brand. This guidebook should help us function as a family unit on the web, on social media or in collateral handouts to our students, donors and alumni.

News & Events

November 27, 2019

History on Display as Stude...

Students taking a history practicum course present their research findings at the Jimmy Dean Museum.

November 19, 2019

WBU Honors Albuquerque Alum...

Officer Roger Legendre was named a Distinguished Alumni Award winner.

December 31, 1969

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November 13, 2019

WBU Choirs to Present Hande...

WBU Choirs and PCMA collaborate on Handel's Messiah

October 29, 2019

Wayland Unveils NexGen Spark

NexGen Spark teams business students with entrepreneurs in a $5,000 competition.

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October 27, 2019

Homecoming After Party Feat...

Caldwell Collective will headline a concert on Saturday, Nov. 2.

October 25, 2019

Enactus Hosting Holiday Hom...

WBU enactus is hosting a Holday Home Tour.

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