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Visual identity is critical to any brand, whether it be a restaurant chain or a shoe manufacturer. The same is true for a university, especially one like ours that has external campus locations throughout the United States and the world. Visitors who intentionally seek us, and even those who stumble upon us through Google™ searches, should recognize us right away.
Colors, messages, shapes and images all play a role in the visual identity and the brand. This guidebook should help us function as a family unit on the web, on social media or in collateral handouts to our students, donors and alumni.
News & Events
November 27, 2019
Students taking a history practicum course present their research findings at the Jimmy Dean Museum.
November 19, 2019
Officer Roger Legendre was named a Distinguished Alumni Award winner.
December 31, 1969
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November 13, 2019
WBU Choirs and PCMA collaborate on Handel's Messiah
October 29, 2019
NexGen Spark teams business students with entrepreneurs in a $5,000 competition.