Marketing and Communications

Official University Marks

Branding

Visual identity is critical to any brand, whether it be a restaurant chain or a shoe manufacturer. The same is true for a university, especially one like ours that has external campus locations throughout the United States and the world. Visitors who intentionally seek us, and even those who stumble upon us through Google™ searches, should recognize us right away.

Colors, messages, shapes and images all play a role in the visual identity and the brand. This guidebook should help us function as a family unit on the web, on social media or in collateral handouts to our students, donors and alumni.

News & Events

August 22, 2019

New Faculty Join Students o...

Three new faculty members join the ranks at WBU.

August 22, 2019

New Exhibit Won't Leave You...

Jimmy Dean Museum opens temporary exhibit.

December 31, 1969

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August 8, 2019

WBU Students Learn to Stop...

Students learn basic first aid as part of their training.

August 7, 2019

Belshaw Composition Chosen...

Dr. Gary Belshaw is one of nine winners in a classical composer competition.

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June 26, 2019

WBU Changes From Religion t...

Wayland is changing the name of the School of Religion to School of Christian Studies.

June 3, 2019

Sadler Named Emeritus After...

Dr. Paul Sadler retired from Wayland after 29 years of service.

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