Marketing and Communications

Official University Marks

Branding

Visual identity is critical to any brand, whether it be a restaurant chain or a shoe manufacturer. The same is true for a university, especially one like ours that has external campus locations throughout the United States and the world. Visitors who intentionally seek us, and even those who stumble upon us through Google™ searches, should recognize us right away.

Colors, messages, shapes and images all play a role in the visual identity and the brand. This guidebook should help us function as a family unit on the web, on social media or in collateral handouts to our students, donors and alumni.

News & Events

February 8, 2019

From the Plains to the Ivy...

WBU alum takes on Harvard, Yale and the World Bank.

February 8, 2019

Wayland Recognizes Donors a...

Marc and Delbert McDougal were responsible for the new scoreboards at Wayland's baseball and soccer fields.

April 5, 2019

2019 Employee Awards Luncheon

2019 Employee Awards LuncheonLaney Student Activities CenterAwards/program prepared by HR and luncheon hosted by the Hospitality Committee
12pm - 1:30pm, Laney Student Activities Center

November 19, 2019

Freeman-Kuhnert Recital

Dr. Kennith Freeman and Dr. Brian Kuhnert present a fall recital.
7pm, Harral Auditorium

January 16, 2019

Wayland Hosts Scholastic Ar...

High School and Junior High students' artwork is on display at the Scholastic Art Show.

January 15, 2019

Wayland Offering Travel Opp...

The Alumni Association has launched a new travel program.

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January 11, 2019

Wayland Looking to Expand E...

WBU is joining the gaming revolution with an esports team.

January 7, 2019

WBU Names New Director of M...

Melissa Gonzalez officially started Monday, Jan. 7, as the new director of Wayland's museums.

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