Digital Marketing

Take your interest in business into the digital age with our new degrees in digital marketing. Earn your Bachelor of Business Administration, Bachelor of Applied Science or Master of Business Administration degree in this highly marketable field.

Learn to use search engine optimization, adwords, analytics and various digital media platforms to meet the growing needs for businesses, and master the tricks for the trade to target market segments and develop content for digital marketing campaigns.




Students will take the core curriculum in their chosen degree plan, along with the following specialized courses:

  • MKTG 3320 - Social Media Marketing
  • MKTG 3321 - Mobile Marketing
  • MKTG 3324 - Inbound Marketing
  • MKTG 3325 - Content Marketing
  • MKTG 4322 - Digital Marketing
  • MKTG 4323 - Marketing Analytics

MBA students will take the core courses as well as 9 hours from these digital marketing courses:

  • MKTG 5320 - Social Media Marketing
  • MKTG 5321 - Mobile Marketing
  • MKTG 5322 - Digital Marketing
  • MKTG 5323 - Marketing Analytics

Student Story

Wayland business students have the opportunity to put their education to work in the community. Here is just one story from our School of Business.

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