Trustees Approve Strategic Plan


Wayland Baptist University trustees met in regular session Thursday, approving a new five-year strategic plan. The plan focuses on four goals: growth through entrepreneurship, service to students, Christian leadership, and marketing.

Wayland President Dr. Bobby Hall explained that following the successful 10-year reaffirmation of accreditation by the Southern Association of College and Schools, it made sense to focus on these key areas as the university moved forward. Development of the plan included listening sessions on all WBU campuses and consideration of 60 pages of ideas and concerns submitted by faculty and staff.

The first goal of the plan focuses on increasing the university’s operating funds through areas other than tuition and fees by capitalizing on investment properties, fundraising opportunities and other assets that can be used for growth. The administration also outlined initiatives to increase enrollment and the sale of credit hours as well as improving digital and online assets that allow for improved accessibility of WBU services to staff and students.

The second goal of the strategic plan focuses on making enrollment easier and more convenient for students. The university will look to automate services, improve communication with students and ensure better/more competitive admissions requirements and processes.

The university’s goal to focus on producing Christian leaders is multi-faceted with emphasis on academic expansion as well as increased hands-on learning opportunities that teach students in real, occupational settings. Through this, teaching will also focus on spirituality and social issues that are becoming more prevalent in an increasing diverse and changing world.

The fourth goal is designed to strengthen Wayland’s image and influence in the markets it serves. This includes developing and implementing an integrated marketing plan for the university, as well as engaging constituent groups and organizations.

After discussion, the Board approved the plan unanimously.

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