Management-Marketing, B.B.A.

Program Locations

A Bachelor of Business Degree with a specialization in Marketing/Management is available at the following locations:

About this Program

The business management degree prepares students for careers in management and marketing by emphasizing analytical skills and leadership skills as well as market research and the optimization of marketing tools. Students can build a solid foundation for successful management and administration operations.

Wayland’s business administration degree requires students take 24 hours of field specific courses, along with several core business classes. Students should expect to take 12 hours of coursework in management and 12 hours in marketing. Courses can include human resource management, theory and practice, dynamics of leadership, personal selling, marketing promotion, and many others.


A Bachelor of Business Degree with a specialization in Management/Marketing requires 124 course hours, with a minimum of 42 hours being upper-level courses.  A total of 24 hours for the Management/Marketing major are required; 12 in marketing and 12 in management.

View Degree Plan


The School of Business has a highly qualified and experienced faculty.

View Faculty

Organizations - Enactus -- International

  • Provides students the chance to make international connections with academic and business leaders.
  • Offers students the chance to implement entrepreneurial projects around the globe while changing lives.
  • Promotes business-based projects that empower people to transform opportunities into sustainable profit for themselves and their community.
  • Encourages students to develop essential leadership skills.
  • More information


  • Advertising Executive
  • Architectural and Engineering Management
  • Brand Management
  • Business Teaching, Post-secondary
  • Corporate Chief Executive Office
  • General Management
  • General Production, Planning, and Directing
  • Industrial-Organizational Psychologist (also known as occupational or business psychology)
  • Logistics Management
  • Management Analysis
  • Marketing Research
  • Media Communications
  • Operations Management
  • Product Management
  • Public Relations Specialist/Director
  • Sales Manager

School of Business Events

March 1, 2021

Clinical Teaching Second ro...

Clinical Teaching second rotation begins
All Day Plainview Campus

March 3, 2021

Chapel - Willson Lectures

ChapelWillson Lectures - speaker, Ernie Stevens More details to come, please check email for further information.
11am - 12pm, Plainview Campus

March 4, 2021

Willson Lectures Series

Willson Lectures SeriesScreening of "Ernie and Joe: Crisis Cops" in Harral AuditoriumErnie and Joe Smarro, both WBU alums, will join via Zoom after...
7pm, Plainview Campus

March 5, 2021

Midterm Deficiency Reports...

Midterm deficience reports are due.
8am - 4pm, Plainview Campus

March 10, 2021

Chapel - Creation Care

ChapelCreation Care
11am - 12pm, Plainview Campus

March 11, 2021

Third of Four Tuition and F...

Third of four (4) tuition and fees payments due for Spring 2021 Term
All Day Plainview Campus

March 17, 2021

Chapel - David Foster - Bib...

ChapelDavid Foster - Biblical Character, Samson
11am - 12pm, Plainview Campus

March 19, 2021

Last Day to Officially Drop...

Today is the last day to officially drop or withdraw with a "W".Be sure to see the University Registrar's office for details on what paperwork need...
8am - 4pm, Plainview Campus

March 21, 2021

WBUonline Spring 2 8-week S...

WBUonline Spring 2 8-week session registration ends.
All Day All Wayland Campuses

March 22, 2021

WBUonline Spring 2 8-week S...

WBUonline Spring 2 8-week session begins.
All Day All Wayland Campuses

March 24, 2021

No Class Day - Face-to-face...

No class dayFace-to-face classes will not meetOffices will be open
All Day Plainview Campus

March 24, 2021

No Chapel - No Classes

No Chapel - No classes.
11am - 12pm, Plainview Campus