Management-Marketing, B.B.A.

Program Locations

A Bachelor of Business Degree with a specialization in Marketing/Management is available at the following locations:

About this Program

The business management degree prepares students for careers in management and marketing by emphasizing analytical skills and leadership skills as well as market research and the optimization of marketing tools. Students can build a solid foundation for successful management and administration operations.

Wayland’s business administration degree requires students take 24 hours of field specific courses, along with several core business classes. Students should expect to take 12 hours of coursework in management and 12 hours in marketing. Courses can include human resource management, theory and practice, dynamics of leadership, personal selling, marketing promotion, and many others.


A Bachelor of Business Degree with a specialization in Management/Marketing requires 124 course hours, with a minimum of 42 hours being upper-level courses.  A total of 24 hours for the Management/Marketing major are required; 12 in marketing and 12 in management.

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The School of Business has a highly qualified and experienced faculty.

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Organizations - Enactus -- International

  • Provides students the chance to make international connections with academic and business leaders.
  • Offers students the chance to implement entrepreneurial projects around the globe while changing lives.
  • Promotes business-based projects that empower people to transform opportunities into sustainable profit for themselves and their community.
  • Encourages students to develop essential leadership skills.
  • More information


  • Advertising Executive
  • Architectural and Engineering Management
  • Brand Management
  • Business Teaching, Post-secondary
  • Corporate Chief Executive Office
  • General Management
  • General Production, Planning, and Directing
  • Industrial-Organizational Psychologist (also known as occupational or business psychology)
  • Logistics Management
  • Management Analysis
  • Marketing Research
  • Media Communications
  • Operations Management
  • Product Management
  • Public Relations Specialist/Director
  • Sales Manager

School of Business Events

September 28, 2018

Strategic Planning Listenin...

Plainview CampusStrategic Planning Listening SessionsStrengthening Image and Influence Where It CountsFacilitators - Dr. Kevin Ludlum and Dr. Bobby...
1:30pm - 3:30pm, Multi-Purpose Room - LRC

October 10, 2018

Guest Lecture by Poet Chera...

ENGL 3307, Creative Writing.  Everyone is invited.
1:45pm - 3pm, Gates Hall

October 10, 2018

Poet Chera Hammons

Hammons will provide a poetry reading from her recent book. All students and faculty are invited to attend.
4pm - 6pm, Gates Hall

October 12, 2018

Languages and Culture Festival

The Spanish Club and Sigma Tau Delta, in support with the School of Languages and Literature, will host a Languages and Culture Festival for area h...
9am - 3pm, Gates Hall

April 12, 2019

Honors Luncheon

Honors LuncheonUniversity Center, Room 211 (UC211) 
12pm - 1:30pm, University Center - Room 211

April 26, 2019

Honors Luncheon

Honors LuncheonUniversity Center, Room 211 (UC211)
12pm - 1:30pm, University Center, Room 211

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