While Wayland Baptist University’s commitment to academic excellence and student engagement continues to flourish, the current national economic climate and institution-specific challenges necessitated a comprehensive planning effort. Widespread buy-in of the plan coupled with an across-the-board implementation and execution will be essential to ensure that Wayland Baptist University continues to serve its students.
Wayland Baptist University’s Identity
The university seeks to educate its students by developing them intellectually, physically,
spiritually, and socially, preparing them to move into a variety of professions or
into further study. Wayland offers a strong liberal arts education to meet the needs
of both traditional and non-traditional students. Through the main campus in Plainview
and multiple campuses, domestic, international, and virtual, Wayland offers courses
leading to undergraduate and graduate degrees. The university employs faculty, staff,
and administrators dedicated to its mission and seeks to attract a student body from
diverse socioeconomic, cultural, ethnic, religious, and geographical backgrounds.
Wayland serves its students and other constituencies by providing appropriate academic,
technical, and professional expertise; spiritual resources; and cultural and athletic
Mission, Vision and Core Values
Visit Wayland Baptist’s University’s Mission and Values page.
As we strive to Be Focused from 2015–2020, several key themes emerge from this plan:
Strong resource base that allows for greater accessibility, continued quality and financial stability, improved security.
Thriving in changing environment, meeting marketplace needs, career/placement enhancement, targeted recruiting using technology.
Servant leadership, environmental responsibility, strategic partnerships, advocate for Christian liberal arts education.
Christian emphasis, establish reputation for greatness in academics and customer service, effectively marketing the university on all channels.
Student success, retention improvement, tutoring services, employee service and efficiency, balanced workload and salaries, employee satisfaction.
Background of the Planning Effort
To navigate this difficult environment, the Wayland Baptist University strategic planning process which began in February 2013 was completed following a full review by the university community in September 2014.
Identified Key Performance Indicators (KPIs).
Approved final KPI listing; began External Environment Assessment (PEST Scan – using 2012 Environmental Scan) and Cross-Impact Analysis of Assessment on KPIs.
Reviewed Cross-Impact Analysis and began to identify Relevant Opportunities and Threats.
Continued Cross-Impact Analysis review; conducted Internal Environment Assessment.
Conducted Cross-Impact Analysis of Internal Environment Assessment on KPIs; identified relevant Strengths and Weaknesses.
Began planning for Focus Groups of faculty, staff, and students.
Conducted Focus Groups of faculty, staff, and students with more than 250 people from the Clovis, Lubbock, Wichita Falls, and Plainview campuses.
Analyzed of KPIs against SWOT analysis, Cross-Impact Analysis of Ideas against KPIs.
January, February, March 2014
Developed and formalized goals.
April, May, June, August, September 2014
Developed and formalized strategies/objectives.
Plan distributed to the University Community for comment and review.
Presented to the Board of Trustees for initial review.