Enrollment Coach

LOCATION: Wayland Baptist University (WBU) – Plainview Campus 

DEPARTMENT: Admissions 

SUPERVISED BY: Director of Admissions 



GENERAL RESPONSIBILITIES:  The Enrollment Coach represents Wayland to prospective students and organizations and works to convert prospective students into enrolled students.  The successful admissions counselor exhibits superior customer service and communication skills as well as professionalism throughout daily interactions and communications with prospective students including phone calls, emails, text messages, campus tours and events, and information sessions held both virtually and in-person. 


  1. At all times conducts him/herself with integrity and honesty and in a manner consistent with the mission of the university
  2. Focuses primarily on the Plainview area recruiting market (100-mile radius)
  3. Works to convert applicants to the Plainview campus into enrolled students by supporting students in submitting required documentation for admittance
  4. Provides information regarding admission requirements, financial aid programs, scholarship eligibility, student life, and other aspects of Wayland to prospective students and their families
  5. Travels occasionally throughout the market area conducting and/or hosting high school fairs/visits and other activities intended to drive student engagement 
  6. Makes recruitment presentations to both groups and individuals
  7. Oversees the work of a student worker, whose duties are directly tied to the support of the Enrollment Coach and his/her efforts to effectively recruit for the university
  8. Assists in the general oversight of other student workers in the Admission Office
  9. Effectively communicates with a wide array of university constituencies including current students, prospective students, parents of both current and prospective students, alumni, trustees, and other university departments
  10. Schedules and performs campus tours of the campus to prospective students, parents, and faculty 
  11. Stays current on recruiting trends and efforts
  12. Attends and assists in the implementation of preview events and early registration events
  13. Supervises/completes recruitment projects as assigned by the Associate Director of Admissions
  14. Assists parents and students with enrollment-related issues as appropriate

The above statements are not a complete list of all responsibilities and duties performed by employees in this job.  Employee may perform other related duties as assigned by the Executive Director of Admission & Recruiting.



Bachelor’s Degree is required.

Experience and Knowledge:

Experience in higher education with a focus in admissions work is preferred.       

 Skills and Abilities:

  1. A commitment to Christian higher education in agreement with the purposes and philosophy promoted by the Baptist General Convention of Texas and Wayland Baptist University
  2. Punctuality, dependability, integrity, honesty and loyalty
  3. Ability to present a positive attitude toward other office personnel, students and their families, and faculty and staff members
  4. Effective oral and written communication skills
  5. Outstanding planning, organizational, and problem-solving skills as well as meticulous attention to detail
  6. Proficient in Microsoft Word, Excel, and Outlook
  7. Outstanding interpersonal skills
  8. Strong initiative and ability to work independently toward enrollment goals as well as ability to accept direction
  9. Ability to work collaboratively as a member of a team
  10. Excellent customer service skills
  11. Ability to lift a minimum of 25 lbs.


Employment is subject to an introductory period to monitor employee performance.   If hired, the prospective employee must present documentation within three (3) days of hire date to establish identity and employment eligibility as required by Immigration and Customs Enforcement (ICE).  Employee must be able and willing to travel and provide recruitment assistance to external campuses.  Must be able to operate a licensed motor vehicle, have access to a dependable motor vehicle, and possess a valid state driver’s license.  Must have and maintain a satisfactory driver’s record.

Wayland Baptist University does not unlawfully discriminate in employment opportunities or practices on the basis of race, color, sex, national origin, age, disability, or any other characteristic.