PLAINVIEW - To develop and implement a new campus-wide slogan and marketing campaign for 2003, students from a Market Promotions class at Wayland Baptist University have teamed up with Trafton to execute the campaign. Trafton, an Amarillo print company for over 50 years, now provides a variety of marketing- and advertising-related services such as concept and design, creative marketing, and distribution and fulfillment.
"This joint project will benefit our students as well as give our university faculty and staff a sense of ownership of the campaign once it is unveiled," said Claude Lusk, Vice President of Enrollment Management and assistant professor of business at Wayland.
The campaign will incorporate multiple print pieces as well as electronic media, including an interactive CD-ROM featuring state-of-the-art tracking capabilities.
"Working from start to finish with students is very rewarding for our company because it involves us at a different level from what we're used to," said Tony Freeman, Trafton Vice President of Sales. "Normally, we talk with clients during a brainstorming meeting and come away with ideas and projects to be completed. The students' involvement, at this early stage, brings a new kind of energy to the project."
The students began work on the new campaign strategy by researching opinions of current Wayland students. After completing preliminary research, information was then distributed to Wayland faculty and staff for their input. All information has now been delivered to Trafton to begin preparing print layouts and executing production of electronic media.