Management and Marketing Major

Why Management/Marketing?

The specialization in Management/Marketing is designed to provide the broad base of knowledge needed for a career in this multifaceted discipline. Students develop planning and decision-making skills necessary to manage human resources, finances, raw materials, and information. The development of analytical and leadership skills is heavily emphasized. Like the broad nature of management itself, career opportunities are varied and include positions at various levels of management in business as well as profit and not-for-profit organizations. Marketing controls every product from conception to the point of sale. Marketers may be involved in one or more product stages from development, research, and production to promotion and distribution. In today's business environment, marketing efforts are by no means limited to consumer goods. Students learn the marketing implications for products, services, and individuals.

Careers in Management/Marketing
Career opportunities in Management/Marketing include sales, brand management, advertising, sales promotion, retailing, and marketing research.

Management/Marketing Requirements
B.B.A. Core Courses – The core courses (42 hours) are the same for any of the seven B.B.A. specializations:

ACCT 2305 – Principles of Accounting I
ACCT 2306 – Principles of Accounting II
BUAD 3318 – Business Law
BUAD 4330 – Strategic Management/Business Policy
BUAD 4334 – Business Ethics
BUAD 4335 – Quantitative Decision Making
ECON 2307 – Principles of Macroeconomics
ECON 2308 – Principles of Microeconomics
FINA 3309 – Financial Management
*MATH 1306 – Elementary Statistics
MGMT 3304 – Principles of Management
MGMT 3310 – Managerial Communication
MGMT4303 – Conflict Management and Negotiation
MISM 3303 – Information Systems Theory and Practice
MKTG 3312 – Principles of Marketing

* Fulfills the general education requirement of additional mathematics hours.

B.B.A. Specialization in Management/Marketing Courses – The following courses (24 hours) are required for the Management/Marketing specialization:

Select twelve hours from MGMT:
MGMT 3324 – Human Resource Management
MGMT 3330 – Small Business Management
MGMT 3339 – Theory and Practice of Supervision
MGMT 4306 – Dynamics of Leadership
MGMT 4313 – Structure and Process of Organization
MGMT 4320 – Organizational Behavior
MGMT 4321 – Entrepreneurship
Select twelve hours from MKTG:
MKTG 3316 – Market Promotion
MKTG 3317 – Personal Selling
MKTG 3332 – Retailing
MKTG 4316 – Selected Topics in Marketing
MKTG 4330 – International Marketing
MKTG 4344 – Buyer Behavior

Management/Marketing Sample Course Track
The following table illustrates a recommended course sequence for B.B.A. students over the span of eight semesters. The “SPEC/ELECTIVE” courses represent the requirements for each specific specialization. A list of these courses is provided above.

Recommended Course Sequence for B.B.A. Majors

FRESHMAN

FALL

 

FRESHMAN

SPRING

 

SOPHOMORE

FALL

 

SOPHOMORE

SPRING

 

ENGL 1301

3

ENGL 1302

3

ENGL 2303

3

ENGL 2301/2302

3

HIST 1303/2301

3

HIST 1304/2302

3

POLS 2301

3

SOCIAL SCIENCE

3

RLGN 1301

3

RLGN 1302

3

LIFE SCIENCE

4

PHYS. SCIENCE

4

MATH 1304

3

FOR. LANG.

3

ECON 2307

3

ECON 2308

3

FINART 1303

3

SPCH 1301/2303

3

ACCT 2305

3

ACCT 2306

3

COSC 2311*

3

EXSS ACTIVITY

1

ORIE 0001/           UNVI 1100

0-1

TOTAL

18-19

15

17

16

*COSC 2311: Students can test out of this course.

JUNIOR

FALL

 

JUNIOR

SPRING

 

SENIOR

FALL

 

SENIOR

SPRING

 

MGMT 3304

3

MGMT 3310

3

BUAD 3318

3

GRAD 0001/        GRAD 4101

0-1

MKTG 3312

3

FINA 3309

3

BUAD 4334

3

BUAD 4330

3

MISM 3303

3

BUAD 4335

3

SPEC/ELECTIVE

3

SPEC/ELECTIVE

3

MATH 1308

3

EXSS ACTIVITY

1

SPEC/ELECTIVE

3

SPEC/ELECTIVE

3

EXSS 1112

1

SPEC/ELECTIVE

3

SPEC/ELECTIVE

3

SPEC/ELECTIVE

3

SPEC/ELECTIVE

3

TOTAL

13

16

15

12-13