MARKETING COURSES

MKTG 3312. Principles of Marketing - Marketing functions of the firm and the impact of consumer and industrial buying behavior. Variables of the marketing mix: product, price, physical distribution, channels of distribution, advertising, personal selling, and sales promotion. Economic, social, ethical, technological, and legal influences on marketing decision-making.

MKTG 3316. Market Promotion - Methods used to inform and persuade customers. Integrated marketing communications planning model and the importance of coordinating the promotional mix variables to develop effective communication programs. Advertising, sales promotion, public relations, personal selling, direct marketing, and interactive media, alone with techniques for evaluating the effectiveness of these promotional variables. Prerequisite: MKTG 3312


MKTG 3317. Personal Selling - Fundamentals of personal selling, including the relationship selling approach, the stages of the selling process, applications of the selling process in retail and industrial selling, and time and territory management skills. Prerequisite: MKTG 3312.

MKTG 3332. Retailing - Fundamentals of retail management from a strategic
planning perspective. Examines environmental influences on retailing, the planning function in retailing, and implementation decisions with respect to the major elements of the retail mix: location, financing, merchandise, pricing, advertising and promotion, customer service, retail selling, store layout and design, and managing human resources. Retail information systems and current trends in nonstore retailing, especially selling on the Internet. Prerequisite: MKTG 3312.

MKTG 4316. Selected Topics in Marketing - Topic not covered by other marketing offerings, or not covered in the same depth. Approval of the school.

MKTG 4330. International Marketing - Strategic approach to the management
of marketing activities in a global environment. Implementing the marketing mix variables in a global environment characterized by varying economic, social, cultural, political, legal, and financial forces. Prerequisite: MKTG 3312.

MKTG 4344. Buyer Behavior -Consumers and industrial buyers as decision-makers in the marketplace. Examines the influences of environmental trends, individual characteristics, group dynamics, and situational characteristics on purchase decisions, as well as consumer and industrial buying processes. Prerequisite: MKTG 3312.

MKTG 5302. Marketing Analysis - Marketing strategy and tactics in for-profit and not-for profit sectors, including target marketing and marketing mix decisions in domestic and global settings. Case methodology, providing practice in marketing decision-making and the application of the strategic and tactical processes. Prerequisite: BUAD 5300

MKTG 5316. Selected Topics in Marketing - Topic not covered by other marketing offerings, or not covered in the same depth. Approval of the School of Business.

MKTG 5330. International Marketing - Marketing strategy and tactics in global markets, in-depth view of the effects of various political, legal, and economic systems, and the effects of culture. Case methodology with extended discussion of problems associated with information gathering in foreign markets. Prerequisite: MKTG 5302


MKTG 5395. Customer Service - Examination of methods for achieving and maintaining competitive advantage through customer service, with in-depth view of methods for managing customer relations in ways that lead to increased profits and greater satisfaction for the customer. Prerequisite: MKTG 5302.