MARKETING COURSES

 

MKTG 3312. Principles of Marketing - Study of marketing functions of the firm and the
impact of consumer and industrial buying behavior. Examines the variables of the marketing mix: product, price, physical distribution, channels of distribution, advertising, personal selling, and sales promotion. Investigates the economic, social, ethical, technological, and legal influences on marketing decision-making.

MKTG 3316. Market Promotion - Study of the methods used to inform and persuade customers and other groups. Focuses on an integrated marketing communications planning model and emphasizes the importance of coordinating the promotional mix variables to develop effective communication programs. Therefore, the course investigates advertising, sales promotion, public relations, personal selling, direct marketing, and interactive media, alone with techniques for evaluating the effectiveness of these promotional variables. Prerequisite: MKTG 3312.

MKTG 3317. Personal Selling - Study of the fundamentals of personal selling, including the relationship selling approach, the stages of the selling process, applications of the selling process in retail and industrial selling, and time and territory management skills. Prerequisite: MKTG 3312.

MKTG 3332. Retailing - Study of the fundamentals of retail management from a strategic
planning perspective. Examines environmental influences on retailing, the planning function in retailing, and implementation decisions with respect to the major elements of the retail mix: location, financing, merchandise, pricing, advertising and promotion, customer service, retail selling, store layout and design, and managing human resources. Discusses retail information systems and current trends in nonstore retailing, especially selling on the Internet. Prerequisite: MKTG 3312.

MKTG 4316. Selected Topics in Marketing - An examination of a topic not covered by other marketing offerings, or not covered in the same depth. The topics offered will change with the interests of the instructor offering the course and must be approved by the Dean of the School of Business.. This is not a directed reading; rather, it is a provision for covering an important topic that is not currently a permanent part of the catalog.

MKTG 4330. International Marketing - Study of the strategic approach to the management
of marketing activities in a global environment. Focuses on implementing the marketing mix variables in a global environment characterized by varying economic, social, cultural, political, legal, and financial forces. Prerequisite: MKTG 3312.

MKTG 4344. Buyer Behavior - Study of consumers and industrial buyers as decision-makers in the marketplace. Examines the influences of environmental trends, individual characteristics, group dynamics, and situational characteristics on purchase decisions, as well as consumer and industrial buying processes. Prerequisite: MKTG 3312.

MKTG 5302. Marketing Analysis - An examination of marketing strategy and tactics in the
for-profit and not-for-profit sectors, including discussion of target marketing and marketing mix decisions in domestic and global settings. Utilizes case methodology, providing students with practice in marketing decision-making and the application of the strategic and tactical processes presented during the session. Prerequisite: MKTG 3312.

MKTG 5316. Selected Topics in Marketing - An examination of a topic not covered by other marketing offerings, or not covered in the same depth. The topics offered will change with the interests of the instructor offering the course and must be approved by the Dean of the School of Business. This is not a directed reading; rather, it is a provision for covering an important topic that is not currently a permanent part of the catalog. Prerequisite: Approval of the School of Business.

MKTG 5330. International Marketing - An examination of marketing strategy and tactics in
global markets, presenting a more in-depth view of the effects of various political, legal, and economic systems, and the effects of culture than MKTG 5302. Utilizes case methodology with an extended discussion of the problems associated with information gathering in foreign markets. Prerequisite: MKTG 5302.

MKTG 5395. Customer Service - An examination of methods for achieving and maintaining competitive advantage through customer service, with a more in-depth view of methods for managing customer relations in ways that lead to increased profits for the company and greater satisfaction for the customer. Prerequisite: MKTG 5302.