MANAGEMENT AND MARKETING

Books

Need a book on management and marketing? The following call number ranges, located on the second floor of the library, are a good place to start.

HD 38 General Management
HD 42 Conflict Management
HD 58 Organizational Behavior
HF 5415 Marketing
HF 5801-6182 Advertising
HF 1416 Export and International Marketing

Use the search box below to find books through our online catalog. If you need more search options, try using the advanced search.

Search the Library Catalog


We also have several ebooks through NetLibrary which you can browse right from your computer. Adobe Reader is required to view them.

Click here to go to NetLibrary.

If we don't have it, somebody does. WorldCat is a catalog maintained by libraries world wide. If you can find a book in WorldCat, you can request it via interlibrary loan.

Search for an item in libraries near you:
WorldCat.org >>

Articles

Our periodical collection (journals & magazines) is located on the first floor. You may find the journal title search on the articles page helpful as well. The list below includes some of our related periodicals:

Academy of Marketing Science Review Online
Advertising Age (Newspaper) Current
Adweek Last 2 years
Australian Journal of Management Online
Business Ethics 1995 - current
Business Week 2007 - current
Consumer Reports Last 3 years
Consumer Reports Buying Guide 1998 - current
Harvard Business Review 1995 - current
International Journal of Electronic Commerce 2001 - current
Journal of Empirical Generalizations in Marketing Science Online
Journal of Interactive Advertising Online
Journal of Marketing Theory & Practice 1993 - current
Nonprofit Management & Leadership 1997 - current
Research and Practice in Human Resource Management Online
Review of Marketing Science Online
Texas Business Review 1995 - current
Wall Street Journal (Newspaper) Current

Databases

Databases are an effective way of researching articles. Databases allow thousands of journals to be researched within a single search. The following should get you started:

Internet Sites

The following internet sites have been reviewed by our staff or suggested by professors in the relating field: