MANAGEMENT AND MARKETING
books | reference | articles | databases | inets | videos

Books

Our online catalog is a great place to start. You may also find books in the following call number ranges. Books which begin with these call numbers can be found on the second floor. The following is a list of related call numbers and their subjects:

HD 38 General Management
HD 42 Conflict Management
HD 58 Organizational Behavior
HF 5415 Marketing
HF 5801-6182 Advertising
HF 1416 Export and International Marketing

Reference Books
Another great resource is reference books; i.e. books that cannot be checked out, but can be used in the library. The following is a list of books that can be found on the first floor in the reference section:

International Dictionary of Management REF HD 30.15 .H63 1990
Business: The Ultimate Resource REF HD 38.15 .B878 2002
Oxford Dictionary of Business REF HF 1001 .C63 2002
Business Information: How to Find It, How to Use It REF HF 5356 .L38 1992
Dictionary of Marketing and Advertising REF HF 5415 .B34 1990

Articles

Our periodical collection (journals & magazines) is located on the first floor. You may find the journal title search on the articles page helpful as well. The list below includes some of our related periodicals:

Academy of Marketing Science Review Online
Advertising Age (Newspaper) Current
Adweek Last 2 years
Australian Journal of Management Online
Business Ethics 1995 - current
Business Week Current year
Consumer Reports Last 3 years
Consumer Reports Buying Guide 1998 - current
Harvard Business Review 1995 - current
International Journal of Electronic Commerce 2001 - current
Journal of Empirical Generalizations in Marketing Science Online
Journal of Interactive Advertising Online
Journal of Marketing Theory & Practice 1993 - current
Nonprofit Management & Leadership 1997 - current
Research and Practic in Human Management Online
Review of Marketing Science Online
Texas Business Review 1995 - current
Wall Street Journal (Newspaper) Current
» Complete Title List | » Journal Title Search

Databases
Databases are an effective way of researching articles. Databases allow thousands of journals to be researched within a single search. The following should get you started:

» Business & Management Practices
» Business Source
» Regional Business News
» Business Databases
» General Databases
» Reference Databases
» All Databases

Internet Sites

The following internet sites have been reviewed by our staff or suggested by professors in the relating field:

» Academy of Management
» Business Ethics - articles, case studies, etc. dealing with business ethics.
» Free Management Library - Index to over 600 online management topics.
» Texas Advertising - Website index to marketing and management related topics.
» US Business Advisor - a one-stop electronic link to the information and services government provides for the business community.

Videos

Our entire collection of videos can be searched via the online catalog. The VHS section of our visual collection is located on the second floor in the AV room. Our DVDs are located at the circulation desk. Here are some suggested titles:

Adult Conflict Resolution VIDEO HD 42 .A38 1993
Advertising and Marketing on the Internet VIDEO BS 621 .H57 1999
Advertising and the End of the World VIDEO HF 5822 .A48 1998
Team Building: How to Motivate & Manage People VIDEO HD 66 .T42
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